Gear Built for the Long Run
Performance Activewear Backed by Community
Best Sellers
The Endurance Shorts
R988.90ZAR
The Endurance Shorts
R988.90ZAR
Leggings - Cielo
R878.90ZAR
Leggings - Cielo
R878.90ZAR
Unprecedented Windbreaker | Men
R1,318.90ZAR
Unprecedented Windbreaker | Men
R1,318.90ZAR
Performance Tee
R768.90ZAR
Performance Tee
R768.90ZAR
UP Bandana
R218.90ZAR
UP Bandana
R218.90ZAR
Show UP Cap
R548.90ZAR
Show UP Cap
R548.90ZAR
Unprecedented Windbreaker | Woman
R1,318.90ZAR
Unprecedented Windbreaker | Woman
R1,318.90ZAR
Men's Training 2-in-1 Short
R878.90ZAR
Men's Training 2-in-1 Short
R878.90ZAR
At the heart of every product lies a unique story, driven by our passion for quality and innovation.
Men's Activewear
Men's Training 2-in-1 Short
R878.90ZAR
Men's Training 2-in-1 Short
R878.90ZAR
Performance Tee
R768.90ZAR
Performance Tee
R768.90ZAR
Show UP & Stroll Tee, Unisex
R550.00ZAR
Show UP & Stroll Tee, Unisex
R550.00ZAR
Show UP Cap
R548.90ZAR
Show UP Cap
R548.90ZAR
Unprecedented Windbreaker | Men
R1,318.90ZAR
Unprecedented Windbreaker | Men
R1,318.90ZAR
UP Bandana
R218.90ZAR
UP Bandana
R218.90ZAR
Women's Activewear
Sale
Crew Neck - Peak
Crew Neck - Peak
R330.00ZAR
R770.00ZAR
Crop Bra - Cielo
R715.00ZAR
Crop Bra - Cielo
R715.00ZAR
Crop Bra - Onyx
R715.00ZAR
Crop Bra - Onyx
R715.00ZAR
Crop Bra - Stride
R715.00ZAR
Crop Bra - Stride
R715.00ZAR
Crop Bra - Velocity
R715.00ZAR
Crop Bra - Velocity
R715.00ZAR
Leggings - Cielo
R878.90ZAR
Leggings - Cielo
R878.90ZAR
Leggings - Cielo
R878.90ZAR
Built for Performance
Every piece is designed to move with you from easy jogs to finish lines.
Endurance-Tested
We test our gear on real runners, in real conditions, over real miles.
Community Driven
More than activewear- we’re powered by the people who show up every day.
Challenges by UP
EQUIPPING THE UP COMMUNITY TO SHOW UP
Keep an eye out for the next challenge by UP. We host the coolest running events in Cape Town, designed to be challenging and fun at the same time.
- Pain is guaranteed
- Banter is encouraged
- Fun is mandatory
