JUST DROPPED
At the heart of every product lies a unique story, driven by our passion for quality and innovation.
Men's Activewear
Women's Activewear
Built for Performance
Every piece is designed to move with you from easy jogs to finish lines.
Endurance-Tested
We test our gear on real runners, in real conditions, over real miles.
Community Driven
More than activewear- we’re powered by the people who show up every day.
Challenges by UP
EQUIPPING THE UP COMMUNITY TO SHOW UP
Keep an eye out for the next challenge by UP. We host the coolest running events in Cape Town, designed to be challenging and fun at the same time.
- Pain is guaranteed
- Banter is encouraged
- Fun is mandatory
