NEW COLLECTION

BEAUTY IN THE BRUTAL

Our latest collection featuring pieces made for the long miles.
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WOMEN'S

Training looks different every day. Your kit should keep up. UP women's is designed for the people who show up, whatever that looks like.

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MEN'S

Run it. Lift it. Train in it. UP men's activewear is built for the full week, not just one workout.

ELECTROLYTES

Hydration that works. No sugar, no guesswork - just clean electrolytes dosed for real training.

Latest Drop

The Sports Crop

The Sports Crop

R933.90
R933.90
The Pace Short

The Pace Short

R911.90
R911.90
The Tank | Beauty in the Brutal

The Tank | Beauty in the Brutal

R770.00
R770.00
Backyard Ultra Tee

Backyard Ultra Tee

R658.90
R658.90

Our mission

SHOW UP

At the heart of every product lies a unique story, driven by our passion for quality and innovation.

Image From UPwear Active 4x4x48 2024 _ Shot by Justin Reinecke for zcmc.co.za-296.jpg__PID:946404b2-bc88-401e-a43b-15c990f39cf2

Women's Activewear

The Endurance Shorts

The Endurance Shorts

R988.90
R988.90
Performance Tee | Unisex

Performance Tee | Unisex

R768.90
R768.90
The Tank | Beauty in the Brutal

The Tank | Beauty in the Brutal

R770.00
R770.00
Backyard Ultra Tee

Backyard Ultra Tee

R658.90
R658.90

Collections

Women's

girl

Men's

Men's Activewear

Accessories

Accessories

Challenges By UP

Keep an eye out for the next challenge by UP. We host the coolest running events in South Africa, designed to be challenging and fun at the same time.

EQUIPPING THE UP COMMUNITY TO SHOW UP

See Challenges