What We Kept Running Into
Underdosed Sodium
You're losing 500–1,200mg of sodium per hour when you train. Most products replace a fraction of that. So you keep drinking. Nothing changes.
Too Much Sugar
Most electrolyte products are built for flavour first. Performance second.
No Transparency
If you have to Google what's in your drink mid-race, something's wrong. Proprietary blends exist to hide how little is actually in there.
What we built
Sodium dosed for how much you actually sweat.
Not token amounts. Actual therapeutic doses for actual sweat loss.
No sugar. No fillers. Nothing you don't need.
Clean goes in, clean comes out. Your gut will notice.
Every ingredient named. Every dose listed. That's it.
Read the label in 10 seconds. Know exactly what you're getting.
BUILT IN MOTION.
UP started as a running brand.
The more time we spent training, racing and recovering, the more obvious it became:
Most hydration products weren’t built for the way we actually move.
Too sweet.
Too complicated.
Too much unnecessary stuff.
So we built our own.
Clean, high-sodium hydration designed for endurance, recovery and everyday performance.
